Private:
Holiday Marketing
If you haven’t started planning, you’re already late!
We hope this blog serves as a roadmap to your Ecommerce Strategy success! Let’s get started!
Review your past results
- Which channels generated the highest revenue?
- Which campaign types generated the highest revenue?
- Was there a particular audience that generated more sales than others?
- Did you run any promotion that you could probably revisit this year?
Get an early start
- 1 in 5 US consumers starts holiday shopping in October, or earlier!
Prepare for Mobile Conversions
Start Building your Audience Lists!
The majority of shoppers are more likely to make holiday purchases on mobile, so what should you do? Prep for more mobile conversions!
Slow page load is one of the biggest “pain points” in terms of mobile shopping, followed by small fonts, hard-to-review product info, responsive design challenges and fuzzy images.
You can easily check out your website’s performance using Google’s free tool: Page Speed Insights
- Visitors who viewed a wishlist
- Visitors who viewed a gift guide
- Past buyers
- High value buyers
- Recent visitors
- Combinations of any of those lists
The segmentation options are endless, don’t waste valuable users!
Remarket & Retarget!
Reduce the number of lost sales with a robust Remarketing strategy. Reach out to the visitors who have already shown an interest in your products or services but left without completing the transaction/contact. Even if your business is not in the retail category, you shouldn’t miss the chance to re-engage your prospects this Holiday Season.
Get those promotions going!
Reduce the number of lost sales with a robust Remarketing strategy. Reach out to the visitors who have already shown an interest in your products or services but left without completing the transaction/contact. Even if your business is not in the retail category, you shouldn’t miss the chance to re-engage your prospects this Holiday Season.
You could try the following:
- Early bird specials
- Percentages off the store, or just certain items
- A specific dollar amount off
- Free gifts
- Add-on gifts
- Free shipping
- Fast shipping
- Special loyalty rewards
Inspire Urgency!
Text Ad customizers will allow you to automatically optimize your ad copy in real time, based on the query, location, device, time of day, or day of the week.
First Rank Digital
First Rank Digital was created with the intention of ensuring our client’s online success and providing a premium customer service experience. We understand that for any business, every dollar of your investment is important, and with First Rank Digital you can feel comfortable knowing that a positive ROI is our top priority.